HomeNews

A trade mark lawyer assists business owners in registering their trade marks. Registering a trade mark is an effective way for your business to protect its brand. You can read our article “Trade Marks and Brand Protection” by clicking here if you would like to learn what a trade mark is. A trade mark specialist can submit applications for trade marks on your behalf, as well as address any opposition claims made against your application and any other issues that may arise in an adverse report during the application process.

If you are looking to expand your business internationally, or intend to in the future, it’s important to trade mark your business name and products in every country you intend to operate in. This allows you to protect your brand from being used by someone else and enables you to defend a claim if a competitor overseas claims you are breaching their trade mark. Whenever your business expands to a new country, you will need to conduct a trade mark search on the relevant country's intellectual property office website to ensure there are no conflicting trade marks registered in that country. You can find this using the World Intellectual Property Organisation (WIPO) directory.